According to the data from SAP Emarsys, as well as being more prone to boredom with brands, younger consumers are ...

Channel 4 and Lloyds Bank have partnered to award four black-owned businesses £150,000 of TV advertising as part of their ...

Michelle Taite reflects on her journey from footwear designer to CMO, moving from marketing Magnum to US consumers to ...

Joining Zurich Insurance after over three decades at Lego, Conny Kalcher was keen to introduce new processes but faced ...

According to Marketing Week’s exclusive new research, many B2B marketers are taking on an increasingly strategic role. But ...

From the universal lessons to be learned from our Brand of the Year candidates to Typhoo adopting a challenger mindset, it’s ...

The fracturing nature of globalisation, the importance of nostagia and Gen Z’s interest in living for today are all ...

For the first time, 35 advertisers will use real campaign data to test ISBA’s cross-media measurement tool Origin, while ...

When we translate ‘key performance’ indicator to mean ‘metric’ we miss the chance to ask bigger and more important questions.

The RSPB wants to balance a sense of nostalgia with a foray into TikTok, as the charity hopes to reach new audiences and long ...

Marketing has become very serious - but a dollop of humour can do wonders for effectiveness and doesn’t have to come at the ...

Outgoing CEO John Donahoe set Nike on the wrong trajectory, thanks to bad assumptions about product and distribution, and an ...