For far too long, B2B marketing has operated on the assumption that decision-makers are predominantly male – unsurprising, ...

Which sources and studies about B2B marketing can genuinely lay claim to providing insight that’s authoritative?

B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned ...

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with a handful of marketing leaders about the challenges with both recruitment and ...

Strong client relationships aren’t just about closing deals — they create resilience. Clients are more likely to stick with ...

So how do B2B marketers maximise the potential of thought leadership within revenue conversations, in turn generating maximum ...

This playbook has been developed by summarising the insights from a roundtable with 25 marketing leaders and thought leadership experts, which ran at FT Longitude ...

In this episode of The B2B Marketing Podcast, David Rowlands caught up with Rachel Exton, VP of Global Marketing at Pearson English Language Learning. Rachel chats through the recent transformation ...