LeBron James' upcoming collaboration with Hennessy places him in the growing ranks of Black celebrities venturing into the spirits industry.

Hennessy, the world's leading cognac, and basketball legend LeBron James are proud to unveil 'Hennessy Limited Edition by LeBron James' - a V.S bottle collaboration available globally starting on September 30,

LeBron James has been so great at the game of basketball for so long that it’s sometimes easy to forget just how astounding his achievements really are. The twenty-time All-Star is the NBA’s all-time scoring leader and has won four titles with three different franchises.