Industry says the new entity will also make it easier for advertisers, who will now not have to speak to multiple people, and ...

The much-anticipated Reliance-Disney joint venture (JV), combining entertainment giants Star, Colors, JioCinema, and Hotstar, ...

Two of the world’s most prominent content creators, MrBeast and Logan Paul have recently launched their consumer brands in ...

In India’s fast-evolving ad landscape, TV and digital are now viewed as complementary rather than competing, each playing a unique role in driving brand engagement and audience reach. The shift ...