Two of the world’s most prominent content creators, MrBeast and Logan Paul have recently launched their consumer brands in ...

In India’s fast-evolving ad landscape, TV and digital are now viewed as complementary rather than competing, each playing a unique role in driving brand engagement and audience reach. The shift ...

The efforts made by the conventional media in creating content needs to be suitably compensated, Union Minister Ashwini Vaishnaw has said. Vaishnaw was addressing a gathering on the occasion of ...