November is Class Pay Gap Day - the point at which people from working class backgrounds effectively stop being paid.

The fast food chain says it needed to “do something different” to cut through while remaining true to its ‘Fancy a McDonald’s ...

Newly appointed marketing director Caroline Smith says the brand wants to be the biggest player in the toy business with a ...

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

From Burberry admitting its marketing errors to the realisation of the AI revolution, it’s been a busy week. Here is my take.

The fully AI-generated ad will replace the original ‘Holidays Are Coming’ on UK TV screens this festive season with Coca-Cola ...

The second festive outing created by agency Saatchi & Saatchi and soundtracked to ‘Sonnet’ by Richard Ashcroft, the ad is ...

As consumer search journeys become more fragmented, with consumers increasingly using social media to discover products, ...

While it may seem that working in partnership with AI would lead people to be even more efficient - behavioural science tells ...

It’s one thing to invest in AI capabilities for your brand and products – it’s another thing entirely to market them in a way ...

Coca-Cola has created an AI-generated version of the 1995 classic ‘Holidays Are Coming’, in a bid to bring the ad to “today’s ...

Michelle Anderson is finding major strategic benefits to using AI on a daily basis in her role leading marketing at leisure ...