In theory, Bluesky allows users to customise their feed by choosing the algorithm that drives what they see. It allows users to have website addresses as their handles which makes the interactions authentic as opposed to the swarm of bots on X. Additionally, it could act as a verification tool for public figures, athletes and journalists.

Here's how I started an account on Bluesky, an app some users say they're leaving Elon Musk's X for after the US presidential election.